
OUR TEAM
We are an international team with vast experience in business and sports specific areas such as talent development, sports-medical services, sports management and organizing international seminars and events.

Amr Mehanna
Co-Founder & Managing Director
More than 24 years of diversified experience in the marktet. Amr has extensive experience in establishing companies, understanding of international business relations and introducing new concepts. He brought a lot of innovations in the field of sportsperformance and fitness to Egypt.
Amr has a vast network of business relations in Egypt, Europe and other countries.
Amr holds BS in accounting and is a CIM chartered marketer.
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Wouter Lagendijk
Co-Founder & Managing Director
Wouter has more than 20 years of diversified experience in business development, innovation and marketing. Wouter has extensive experience in international marketing and sports and has a broad network Europe and Middle East.
Wouter holds a university degree in Economics and Business Development from the Erasmus University in Rotterdam.
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