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We are an international team with vast experience in business and sports specific areas such as talent development, sports-medical services, sports management and organizing international seminars and events. 


Amr Mehanna

Co-Founder & Managing Director

More than 24 years of diversified experience in the sports industry. Amr has extensive  experience in establishing companies, understanding of international business relations and introducing new concepts. He brought a lot of innovations in the field of sportsperformance and fitness to Egypt.

Amr has a vast network of business relations in Egypt, Europe and other countries.


Amr holds BS in accounting and is a CIM chartered marketer. 



Wouter Lagendijk

Co-Founder & Managing Director

Wouter is a consultant and serial entrepreneur and has a successful trackrecord in establishing and consulting multiple companies in the Netherlands and abroad. Wouter has extensive experience in international business, marketing, fitness and sports and has a broad network in Europe, Middle East and Africa.

Wouter holds a University degree in Economics and Business Development from the Erasmus University in Rotterdam in the Netherlands.


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