We are an international team with vast experience in business and sports specific areas such as talent development, sports-medical services, sports management and organizing international seminars and events. 


Amr Mehanna

Co-Founder & Managing Director

More than 24 years of diversified experience in the marktet. Amr has extensive  experience in establishing companies, understanding of international business relations and introducing new concepts. He brought a lot of innovations in the field of sportsperformance and fitness to Egypt.

Amr has a vast network of business relations in Egypt, Europe and other countries.


Amr holds BS in accounting and is a CIM chartered marketer. 



Wouter Lagendijk

Co-Founder & Managing Director

Wouter has more than 20 years of diversified experience in business development, innovation and marketing. Wouter has extensive experience in international marketing and sports and has a broad network Europe and Middle East.


Wouter holds a university degree in Economics and Business Development from the Erasmus University in Rotterdam.